References fade
Printed standards and worn guides drift over time, so everyone matches a different version of the right colour.
Brand colour management
Always OnTarget.
Precision colour management for brands that demand exact accuracy.
We help brands define, control and consistently hit the exact colour they intend. Every shade, every surface, every time, on target.
BRAND RED · 4 suppliers, 24 jobsΔE00 vs CXF target
UKGermanyUSChinaExample data
The problem
Your colour is being interpreted, not controlled.
Judged by eye
Approvals depend on the light, the viewer and the day. Disputes take weeks and nobody can prove who is right.
Every supplier differs
Different presses, inks and substrates in every region give the same artwork a different result.
No way to prove it
Without measured tolerances there is no objective pass or fail, so reprints get argued, not prevented.
Our approach
From swatch to standard in four steps.
We turn your brand colours into measured digital data that every agency and supplier can work to, then prove the results job by job.
Define
We measure your approved samples with a spectrophotometer and agree the target for each colour and substrate.
Output: brand colour specificationDigitise
Each colour becomes a CXF file (ISO 17972): the spectral data a RIP needs to calculate the right ink mix.
Output: CXF digital standardsAlign
The same standards and tolerances go to every agency and supplier, with training on how to use them.
Output: supplier colour policyProve
Suppliers measure live jobs and scores are reported against Delta E tolerances, so pass or fail is objective.
Output: colour scorecards
Case study · Global apparel brand
One colour standard across more than 110 countries.
A global clothing brand relied on physical colour references and visual approvals. Printers matched by eye, results varied by region and there was no way to prove accuracy.
We measured and digitised their key colours as CXF standards, deployed them to every supplier and introduced ColorCert scoring against Delta E tolerances.
From visual approval to data-led colour control, in every market.
110+markets reproducing the same brand colours
80%improvement in production efficiency
0colour reprints after roll-out
What you get
A colour system your whole supply chain can use.
Brand colour specification
Every colour, substrate and tolerance documented in one place.
CXF digital standards
ISO 17972 files suppliers load straight into their RIP and QC software.
Tolerance policy
Clear ΔE00 limits per colour, so pass and fail are agreed in advance.
Supplier onboarding
Training and setup for each printer, wherever they are.
Colour scorecards
Measured results by job, supplier and region, without spreadsheets.
Agency guidance
How each colour should be set up in design files for every process.
Who we help
Built for brands. Shared with everyone who prints for them.
Brands
Brand and packaging teams who need their colours reproduced exactly, by every supplier, in every market.
Start with a colour audit ›Agencies
Creative and production agencies who want artwork to arrive at the printer with the right colour data attached.
Get set up ›Printers
Print suppliers asked to hit brand targets. Press calibration and quality control are delivered by our parent company, MPX Colour.
Visit MPX Colour ›
Get on target
Which brand colour gives you the most trouble?
Send us the colour and the samples you have. We'll measure them and show you how far your suppliers are from target.